The role of affective commitment in higher education student loyalty
DOI:
https://doi.org/10.47796/ves.v11i2.682Keywords:
Affective commitment, loyalty, university loyalty, university studentsAbstract
The purpose of this paper is to examine the effect of affective commitment on the loyalty of higher education students. The student population involved corresponds to a total of 2029 students belonging to three faculties and enrolled in the 2021-II academic semester of a public university in the province of Andahuaylas, Apurimac region, of which, data were collected from 271 students equivalent to 13.36 % of the population. The quantitative route, cross-sectional design and explanatory level were followed. Two existing validated constructs were used to measure students' perceptions through a virtual questionnaire. To find cause-effect, simple linear regression of SPSS 27 statistic was used. The result of the inferential statistics found that affective commitment positively and significantly influences students' loyalty at a moderate level (R2 = 0.588***). The findings infer that the emotional bond generated by students with the university increases their levels of loyalty, identification and feelings of permanence.
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