Publicidad social y satisfacción de los participantes de la Campaña de Prevención de Desnutrición Crónica y Anemia, 2018

Abstract

The objective of this research was to determine the relationship between social publicity and the satisfaction of the population participating in the "Campaign for the Prevention of Chronic Childhood Malnutrition and Anemia" of the Regional Health Directorate of Tacna. Methodology; used is of pure or basic type, with a quantitative approach, non-experimental, cross-sectional and correlational design, directed to a sample of 384 inhabitants, using the survey technique and the questionnaire as an instrument. Results; Social advertising has an average of 3.88. On the other hand, satisfaction obtained an overall rating of 3.86, and a Spearman's Rho of 0.426 was recorded between the two variables. Conclusion; there is a significant relationship between social publicityand the satisfaction of the people participating in the Campaign for the Prevention of Chronic Childhood Malnutrition and Anemia, according to the calculated significance value of less than 0.05, at 95% confidence.