Incidencia de las habilidades de gestión empresarial en la creación de negocios

Abstract

The study was carried out in order to determine which business management skills have the greatest impact on business creation. It is an exploratory research of a cross-sectional analytical type. The study was carried out in a non-random sample of 56 students who are studying Business Engineering at the Faculty of Business Sciences of the Private University of Tacna. In the investigation, a questionnaire with multiple choice questions with a Likert scale from 1 to 5 was applied, which was subjected to an analysis of internal consistency between the items for which the Cronbach's Alpha coefficient was calculated, which demonstrated a high index of accuracy. reliability reaching a value of 0.93. A response rate of 99% was obtained from the virtual questionnaire. The results revealed that the business management skills that have the greatest impact on business creation are: Invest and make operating expenses (63.3%), economically evaluate businesses (56.2%) and define and justify business ideas (46.5%). Finally, the study concludes that the ability associated with market studies is the one that does not show significant incidence, with a confidence level of 95%.