Motivation: A business necessity for the success of entrepreneurs

Abstract

The study was carried out with the purpose of analyzing and determining the motivational needs that predominate in entrepreneurs who run and manage businesses in complex and unpredictable scenarios. The present investigation is of the non-experimental type, with a correlational design, of a cross-sectional nature and a quantitative approach. The sample consisted of 79 entrepreneurs, of both genders, with business training. The survey technique was used, whose instrument was the questionnaire with multiple choice questions with a Likert scale. The reliability of the instrument with Cronbach's Alpha was (0.91), which indicates high reliability. The results reveal that the motivational needs of entrepreneurs are differentiated by gender, and that motivation in business is significantly related to entrepreneurship. It is concluded with a confidence level of 95% that in entrepreneurs who run or manage businesses, motivation based on power predominates.